A demand-side platform (DSP) is a piece of advertising technology that allows media buyers, e.g. brands and ad agencies, to buy digital advertising from publishers. Our AdTech development teams can work with you to design, build, and maintain a custom-built demand-side platform (DSP) for any programmatic advertising channel.

Why build a demand-side platform when you can rent one?

Building a custom-built DSP provides companies with a range of advantages, including:

·        Ownership of the tech and intellectual property (IP): Owning the technology and IP is crucial for tech companies but can also benefit other companies.

·        Control over the features and product roadmap: Being able to shape the DSP’s roadmap is key to being able to meet your business goals.

·        Reduction of fees and commissions: For companies with large media spend can reduce the commissions and fees paid to third-party DSPs.

Who can benefit from a demand-side platform (DSP)?

·        AdTech companies: Build a custom DSP to allow advertisers and agencies to buy inventory via RTB.

·        Ad agencies: Build a custom DSP to allow your clients to buy inventory via RTB.

How our DSP development services can help you

·        Design and build: We can design and build a custom demand-side platform for all digital channels, such as display, in-app, DOOH and CTV & OTT.

·        More features and performance: We can help you improve your existing demand-side platform by building new features and improving performance.

·        Integrations: We can help you access more ad inventory and data by integrating your DSP with supply-side platforms (SSPs), ad exchanges, ad servers, and data platforms.